Electric Cars, Ideal for Women

This ad for the Broc Electric from Life magazine in 1911 associates the electric car with women and their need for comfort and refinement in paying social calls. Although the ad shows the seated woman as a passenger, the text points out that “any member of the family can operate it,” and that it is an “ideal car” for a man or a woman.

Images from the Collections of The Henry Ford 1) Ladies Home Journal July 1911 and 2) Life V. 57 no. 1488 May 4, 1911

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