Chevrolet Camaro
These two images from 1968 Chevrolet Camaro sales brochures illustrate Bill Mitchell’s design ideas. His clean, sharp-edged lines and judicious use of bright trim were in sharp contrast to the rounded, chrome-laden forms preferred by Harley Earl.

Designers worked out their ideas on full-size clay models like this. Mitchell called the sharply peaked lines on the fenders and hood “the crease in the trousers.”

Images from the Collections of The Henry Ford. 1) & 2) Automobile Product Literature. 1968 Chevrolet Sales Lit, 3) Acc. 1734, Box 2-33. 617484 Madler 2-3-65.

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