Chrysler’s sales literature for the 1934 Airflow alluded only indirectly to the car’s unusual design:
"True, the cars of the past ten years or so have succeeded mighty
well in freeing you from the crudities of the early horseless-carriage.
late-model cars have afforded a degree of riding comfort quite beyond
the imagination of automobilists of the 'goggles-and-duster' era.
But, complete riding comfort,--you will admit--is lacking
even in the
most expensive cars, when built to conform to strictly conventional design.
Chrysler believes there is no reason for withholding complete riding
comfort from those who desire the utmost in motoring. Naturally, the
basic changes that so definitely influence complete riding comfort
are not made at low cost. They cannot be included in all cars in all
price groups. But, for you who prefer motor cars that are wholly apart
from the commonplace, Chrysler offers for 1934, the utterly distinctive,
Floating Ride Airflow Chrysler."